IT CAN BE HARD TO GROW DIFFERENT.

In an era of crowded markets, fast moving AI solutions, and high customer expectations, strategic differentiation is not optional, it's existential. We help growing organizations define what sets them apart and how to amplify it most effectively

VITAL works with executives to drive value and to help companies grow different. With decades of experience working for leading investors and global brands, we unlock new value by assessing and transforming how companies activate impact, and sustainability as a competitive advantage - a critical growth strategy.

We also know that needs and aspirations change as organizations grow, and have a different VITAL path for each.

  • Startups

  • Growth Stage Companies

  • Nonprofits

  • Funders and Investors

Our Services for
Startups.

The VITAL approach for Startups enables founders and their executive teams to look across the different areas of operations in the way that best leverages your core capabilities, and supports your growth journey. From critical partnerships that help you access those first customers, to innovative product and go-to-market strategies, our team can develop your VITAL Roadmap to activate unique opportunities in your business and with your customers and employees.

  • Through our unique VITAL Scan process, we dig deep to understand your market, customers, and competition. We help you identify and define your ICP, what problems you're solving, and how you stack up against direct, adjacent, and parallel competitors. We also connect you with the right partners and experts who can help you succeed.

  • VITAL is your partner to build or refine a clear plan that connects your product to real customer needs. This includes: defining your ideal customers and influencers, sharpening your value proposition(s), brand and product differentiation versus direct, indirect, and adjacent competitors, setting the right pricing, and tracking the metrics that matter most.

  • VITAL will work closely with your team to help you approach and engage your first customers to secure candid feedback on your product, message, and positioning. This leads to pilot programs, testing with early users, strategic partnerships, development of differentiated brand and messaging, and sales approaches that efficiently convert prospects into paying customers.

  • VITAL will work with you to create processes and systems that will scale with your rapid growth. This includes hiring the right people, building repeatable sales and marketing processes, forming key partnerships, and setting up operations that won't break when you scale quickly.

Our Services for
Growth Stage Companies.

The VITAL approach for Growth Stage Companies enables executives to look across the different areas of operations in the way that best leverages your core capabilities, and supports your growth journey. From innovative partnerships to innovative product and go-to-market strategies, our team can develop your VITAL blueprint to activate unique opportunities in your business and with your customers and employees.

  • Through our unique VITAL Scan process we gather critical data and information to evaluate each operating area for ESG readiness, aligned value creation opportunities, as well as compliance and risk reduction requirements. VITAL can also introduce strategic SME partners to support deeper materiality assessment or carbon mitigation planning if appropriate.

  • VITAL will advise on the development of a value creation blueprint that builds ESG-aligned strategy into core business strategy and operations to drive growth, value and investor readiness. VITAL value creation blueprints include: Goal-setting, stakeholder mapping, ESG framework definition, program planning, operations, and tracking, and internal/external communications.

  • VITAL will activate specific programmatic integrations that drive revenue, brand readiness and growth. From innovative and inspiring partnerships to innovative product and go-to-market strategies, training and education, and integrated comms, VITAL will work closely with your team to bring these strategies to life.

  • VITAL will team closely with clients to drive ESG-aligned value and capitalize on opportunities to scale. Scaling teams with talent planning, scaling programs through integrations and continuous reporting, and accelerating value through collaboration with critical business partners. VITAL will help your team to always build for scale.

Our Services for
Nonprofits.

The VITAL approach to ESG value creation for Nonprofits enables executives to look across the different areas of operations in the way that best leverages your core capabilities, and supports your growth journey. From innovative partnerships to innovative product and go-to-market strategies, our team can develop your VITAL blueprint to activate unique opportunities in your business and with your customers and employees.

  • Through our unique VITAL Scan process we gather critical data and information to evaluate each operating area for ESG readiness, aligned value creation opportunities, as well as compliance and risk reduction requirements. VITAL can also introduce strategic SME partners to support deeper materiality assessment or carbon mitigation planning if appropriate.

  • VITAL will advise on the development of a value creation blueprint that builds ESG-aligned strategy into core business strategy and operations to drive growth, value and investor readiness. VITAL value creation blueprints include: Goal-setting, stakeholder mapping, ESG framework definition, program planning, operations, and tracking, and internal/external communications.

  • VITAL will activate specific programmatic integrations that drive revenue, brand readiness and growth. From innovative and inspiring partnerships to innovative product and go-to-market strategies, training and education, and integrated comms, VITAL will work closely with your team to bring these strategies to life.

  • VITAL will team closely with clients to drive ESG-aligned value and capitalize on opportunities to scale. Scaling teams with talent planning, scaling programs through integrations and continuous reporting, and accelerating value through collaboration with critical business partners. VITAL will help your team to always build for scale.

Our Services for
Funders and Investors.

The VITAL approach to ESG value creation for Funders and Investors focuses on how to align business needs with compliance, with culture, and with growth. Our process enables investors to look across your portfolio at the different areas of operations in the way that best leverages your core capabilities, and supports their critical growth journey. From innovative partnerships to innovative product and go-to-market strategies, our team can develop your blueprint to activate unique opportunities in your business and with your customers and employees.

  • Portfolio activation will create values alignment across your portfolio. VITAL begins each engagement by goal setting with investors. Through our unique VITAL Scan process we gather critical data and information to evaluate each portfolio company for ESG maturity, readiness and risk - and alignment with your key values as an investor.

  • VITAL will evaluate and analyze your portfolio to identify leaders and laggards, and define what is needed by company maturity, stage and size. Key priorities are identified for each portfolio company that drive values alignment with investors.

  • VITAL will identify opportunities and risks at all levels of your portfolio, and advise on action plans. Our portfolio approach will clearly identify where investors should and should not allocate resources. Ongoing portfolio reporting and monitoring is also available to actively track progress against key initiatives over time.

  • VITAL will engage with individual portfolio companies to evaluate, develop strategy, and implement program opportunities that drive impact, revenue, brand readiness and growth. Our team of experienced operators work directly with management teams to activate targeted strategic initiatives.