Advancing the Courts through New Revenue and Technology

VITAL partnered closely with an international nonprofit serving the US State Courts and senior court officials. The organization needed to advance their mission and membership with technology while diversifying their partner network and revenue sources. VITAL served as a critical partner, helping to build program and partner messaging and strategy, event content and design, and led outreach and engagement to senior leaders from brands including Slalom Consulting, Salesforce, Microsoft, AWS, Google, Cisco, Snowflake, Box, Docusign and Okta.

What did VITAL do?

Engaged key executive and program leadership to get up to speed on organizational context, goals and current approaches

• Worked closely with key executives and program leadership to assess organizational goals, strategies, programs, and relevant communications 

• Elevated their innovation lab strategy to focus on revenue and partner engagement, including connection to senior executives of leading technology brands, including AWS, Salesforce, Microsoft, Tableau, Docusign, Box, Snowflake, Slalom etc.

• Activated their presence and participation at technology industry events to be more engaging, strategic and successful.

• Elevated the content of their annual hosted events and conferences to be more relevant and engaging for participants. These events reach thousands of court officials, technologists, and industry experts each year.

• Optimized their strategy and mix of offerings for current and prospective partners to include more active engagement opportunities, to include task forces, joint webinars, product trainings, and demonstrations, and sponsored campaigns and speaking opportunities.

What were the outcomes?

Through our VITAL engagement, our nonprofit client made significant advances in their innovation and corporate engagement strategy, helping to showcase their history, mission,  and enhancing the appeal of their innovation lab for new partners in the technology industry. Their network expanded significantly beyond the traditional judicial technology sphere, resulting in new revenue and strategic, mission-focused partnerships with top technology companies that will directly benefit their members. This engagement has also attracted more event sponsors and solidified their position as key stewards of technology advancement for courts, engaging global leaders in AI, data, cybersecurity, and court applications.