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Public SaaS Company
Industry: Business Technology
San Francisco Bay Area, CA
Integrating Corporate Affairs as a Growth Driver
A large publicly traded SaaS technology company partnered with VITAL to elevate and integrate sustainability and social impact throughout its business units. VITAL worked closely with their Corporate Affairs executive, leaders of social impact, government relations, and environmental sustainability teams, and key stakeholders across business units to activate these functions as growth drivers.
What did VITAL do?
Facilitated a series of executive workshops to clarify and refresh strategy, align multiple teams, and define actionable next steps for Corporate Affairs budget and program objectives.
Benchmarked top technology firms on their operational investments, size/composition of team, and areas of focus.
Developed a robust business case which earned CEO approval for the refresh of the company’s entire social impact approach, helped relaunch a refreshed model, and helped them align more closely to both business strategy and technology offerings.
Helped create a cross-functional team, operating structure, and communications approach to activate the refreshed social impact program framework and its key initiatives.
Worked closely to develop a business case and to secure people and technology investments needed for implementation of vendor platform to streamline nonprofit vetting workflows to grow nonprofit revenue and reduce fraud.
Built nonprofit vertical market growth strategies and highly specific execution roadmaps and enablement content targeting growth of nonprofit sector revenue via sales and marketing alignment.
Helped broker connectivity between the company’s team and senior leadership at a large international conservation NGO that resulted in a large multi-year philanthropic commitment and surface area for some inspiring future joint conservation innovation efforts.
What were the outcomes?
VITAL clients in the corporate affairs and impact functions gained recognition and influence across the business as strategic growth drivers, strengthening both impact and business value, and are poised for significant growth through aligned offerings, processes, and systems.